24Bottles and Dior: Pre-Fall 2020 Menswear runway

Dior’s Pre-Fall 2020 show

We always remember our “firsts”, but this one will be impossible to forget.
24Bottles hit its very first runway on December 4th in Miami at the Dior Pre-Fall 2020 Menswear Collection.
24Bottlesは、12月4日にアメリカ・マイアミのDior Pre-Fall2020メンズウェアコレクションで初のランウェイにたつことができました。

We are proud of being chosen as one of the design accessories included in the Dior’s Pre-Fall 2020 collection. An exclusive edition of Clima Bottle found its place on the runway, swaying gently on one model’s belt.

Dior Men’s artistic director Kim Jones took Miami by storm last week with a surfer-inspired, ‘80s kind-of-style runway. Inside the degradé scenography, green and lime colours dominated the atmosphere, with different versions of Dior’s logo displayed in a graffiti version.
Dior Men’sの芸術監督キムジョーンズは先日、サーファーにインスパイアされた80年代風のランウェイでマイアミを席巻しました。デグラデの舞台美術のなかでは、グリーンとライムの色が雰囲気を支配し、Diorのロゴのさまざまな落書き(grafitti)バージョンで表示されていました。

The focus on accessories of this collection was marked by several creations: tasteful shoppers, elegant berets, a sophisticated fan, even a limited edition of American Air Jordan 1.

A logo-emblazoned Clima Bottle was spotted through the stream of exclusive pieces and was included in the special kit offered to a selection of guests among which Bella Hadid, Daniel Arsham, David Beckham, Maluma and Kate Moss.

ロゴ入りのクライマボトルは、この特別な流れの中、Bella Hadid, Daniel Arsham, David Beckham, MalumaやKate Mossのスペシャルなアクセサリーとして提供されました。


Clima Bottle : a sustainable Italian design accessory
~クライマボトル: サスティナブルなイタリアンデザインアクセサリー

Dior x Stussy

In the beginning, there was a Californian manufacturer of surfboards.
His name is Shawn Stussy.
He used to scribble his surname on his handcrafted surfboards with a broad tipped marker. In the early ‘80s, he founded a company that adopted this signature as a logo to be displaced on clothes and accessories and has since become one of the most recognizable “Californian lifestyle” brands.
当初、Shawn Stussyというカリフォルニアのサーフボード職人がいました。

Shawn Stussy is the man who sublimed skateboarder culture, bringing it to the most exclusive circle of Laguna Beach, before resigning as
President of the Company in 1996.
His reappearance under the spotlights for a Dior collaboration added much anticipation to the show, gathering nostalgic millennials as
well as design lovers.
Shawn Stussyはサーファー文化を飛躍的に有名にさせ、Lagunaビーチの中心にさせた後に、1996年に社長の座を退任しました。

The brand’s iconic lettering dominated the show and its exclusive accessories, spreading a streetwear and graffiti ambience all over the crowd. Kim Jones’s love for streetwear is only part of the equation behind this collaboration with Stussy. Dior’s artistic director for menswear remembered in an interview how he would copy Stussy’s familiar logo in his school notebooks, and wanting to include it in his collection as a recognition
of his significance in streetwear fashion.
Kim Jonesのストリートウェアへの愛情は、Stussyとのコラボの背景のごく一部になります。Diorのメンズウェアの芸術監督のインタビューで、学生時代にStussyおなじみのロゴをノートに書いていたことを思い出し、ぜひ彼のストリートウェアのコレクションに組み込めないかと考え付きました。

24Bottles is honoured of having being part of a show that
celebrated art and design.

Clima Bottle gracefully wore Stussy’s iconic lettering, proving its versatility and living the dream of any fashion lover: hitting the runway with Dior.

Discover the official Dior Video